Job Title: Social Media Manager (TikTok & YouTube)
About Us:
Guavapay is a payment platform that drives payment optimisation and stability. Guavapay’s full-stack payment ecosystem includes a range of financial technology products and solutions. Our flagship product is MyGuava, the “all things payments app”. In addition to MyGuava, we offer a range of other payment services to businesses and individuals, including card processing, cross-border payments / remittance, merchant acquiring, card issuing and e-wallets. Whatever our customers’ needs are, our breakthrough platform can help them integrate, process and transact globally. We aim to take our place on the forefront of payment disruption, bringing innovative solutions for flawless and low cost payments on the market.
Our future plans extend beyond payments and remittance to other fintech areas. Our ambitions are global. Our drive for success is unmatched.
Role Overview:
We are seeking an experienced Senior Social Media Manager to lead our TikTok and YouTube strategy, focusing on high-impact content that resonates with our target audience. The role requires someone who can push the boundaries of creativity while also managing content performance. This person will be responsible for shaping our brand's voice and visual identity on these platforms, driving both organic and paid growth.
Key Responsibilities
- Strategic Leadership: Define and lead the social media strategy for TikTok and YouTube, driving follower growth, engagement, and brand .
- Content Development: Oversee the creation of original, high-quality, and engaging content across both platforms, ensuring consistency in brand voice and aesthetic.
- Campaign Execution: Plan, launch, and manage multi-channel campaigns that increase brand visibility and audience interaction.
- Influencer Partnerships: Identify and collaborate with influencers to create branded content that aligns with campaign goals.
- Performance Optimization: Continuously monitor, analyze, and optimize the performance of TikTok and YouTube channels to maximize ROI.
- Cross-functional Collaboration: Work closely with marketing, creative, and product teams to align content with broader business objectives.
- Paid Media Strategy: Develop and manage paid campaigns on TikTok and YouTube to drive targeted growth.
- Reporting & Insights: Create regular reports highlighting key performance indicators, successes, and opportunities for improvement.
Requirements & Qualifications:
- 3+ years of experience managing social media channels with a strong focus on TikTok and YouTube.
- Proven track record of growing audiences and creating viral content.
- Strong understanding of TikTok’s and YouTube’s algorithms, SEO, and monetization strategies.
- Excellent video production and editing skills, with experience using platforms like Adobe Creative Suite or similar tools.
- Ability to create data-driven strategies and apply insights to future campaigns.
- Strong leadership, organizational, and project management skills.
- Experience managing influencer partnerships and paid social media campaigns.
- A deep understanding of the latest social media trends and culture.
- Excellent written and verbal communication skills.
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