London, 18 March 2024 - Guavapay, a leading global payments solutions provider, proudly announces the launch of the brand refresh and updated website: www.guavapay.com.

Since its establishment, Guavapay has led the way in revolutionising the financial market with its innovative technologies and forward-thinking approach. Today, Guavapay stands as a global payment enabler, headquartered in the UK. Holding licences in Canada, the US and the EU, Guavapay operates offices with over 300 professional colleagues across diverse regions worldwide.

Having undergone substantial evolution, innovation and growth over the past five years, Guavapay recognised the need to refresh its identity to better align with its current ethos and aspirations.

Now, Guavapay is excited to unveil its fresh new look and website, which reflects the company's dedication to pushing the boundaries of what's possible in the world of digital payments. The redesigned website offers visitors a seamless browsing experience, with enhanced features and extensive information about the infrastructure of Guavapay.

Last year, Guavapay launched MyGuava, the ‘All Things Payments’ App, which is designed to streamline personal finance needs and MyGuava Business to support modern business goals. The successful launch of MyGuava demonstrated Guavapay's commitment to delivering secure, convenient and user-friendly financial solutions.

As part of the rebranding process, Guavapay has also revamped the branding appeal of MyGuava solutions and marketing collaterals to provide a more intuitive user experience and better convey its value proposition to clients. The rebranding effort encompasses a revitalised visual identity, including a modernised logo, sleek design elements, and a refreshed colour palette across MyGuava and Guavapay.

“We believe that our redesign initiative will not only strengthen our position in the market but also reinforce our commitment to driving positive change and innovation in the fintech space,” said Kamal Hasanov, The Group CEO. “We have a long way to go to establish the payments ecosystem that is inclusive and open to all and hope our new visual appearance will help us achieve it.”

About Guavapay:

Guavapay is a financial technology company that offers payment solutions to individuals and businesses globally. Founded in London in 2017, Guavapay has swiftly evolved in the fintech sector for its innovative solutions and robust technological infrastructure. The company offers a comprehensive suite of payment services, including cross-border payments, acquiring and card issuing through its flagship product MyGuava.

MyGuava combines the functionalities of multiple financial apps, making it the ultimate all-in-one solution for all your personal payment and business needs, whether you need to make a secure purchase, send money to friends and family worldwide, or provide business payments.

The MyGuava App, the All Things Payments App, is designed to provide a unified personal finance experience. MyGuava offers multi-currency accounts in 20+ currencies, with fee-free local and international transfers, multi-currency cards for cross-border payments, pots, gift cards and rewards.

MyGuava Business is a one-stop solution for all payments-related services and business financial management needs, enabling businesses of all sizes to focus on their core operations. MyGuava Business offers a variety of borderless features, including multi-currency business accounts supporting 20+ currencies, physical and virtual corporate cards, batch payments for streamlined transactions, and supporting payments in 90+ currencies to 160+ countries.